Benjamin Moore Paints At Headwaters Home Improvement Centre

Why Choose Benjamin Moore®?

Benjamin Moore® paints are of the highest quality and have many tremendous advantages over other paint brands - that's why it's the exclusive brand of paints that we sell. Learn more about the advantages of Benjamin Moore®:

Quality Begins With Chemistry

Benjamin Moore® has over 100 chemists, technicians, chemical engineers, and support staff that work tirelessly to create the superior formulations that are in their paints. All of them are dedicated to paints that are "best-in-class."

Gennex® Colour Technology

Did you know that some chemicals can prevent paints from delivering the colours you want? That's why Benjamin Moore® got rid of them.

Benjamin Moore believes in doing things the right way. And that’s why they set out to make their paint the best it can be.

It wasn’t easy. Over ten years ago, they revamped their entire paint-making process -- with new colour machines, new formulas, and new colorants. The result? Their exclusive Gennex® Colour Technology that delivers gorgeous hues and unsurpassed durability to ensure the Benjamin Moore colour you love lasts for years and years. It’s the “why” behind Benjamin Moore’s renowned quality.

Gennex: The Science of Stronger

Most common paint colorants require the addition of certain chemicals so that they can mix easily into any number of paints.

We realized that if we made our own colorants, designed specifically for our paints, we could remove unnecessary chemicals that weaken paint. What we ended up with is a formula that’s better, stronger and simpler.

Ultra Durable, Remarkably Fade Resistant Paint

Benjamin Moore paint engineered with Gennex Colour Technology resists colour fading indoors–and stands up to harsh weather conditions outdoors. This means the Benjamin Moore colour you love stays truer over time, so you only repaint when you want to, not out of necessity.

And while other manufacturers’ paints may be less durable with darker colours, thanks to Gennex, you get both premium colour and proven longevity across the entire colour spectrum.

Environmentally Responsible

When Benjamin Moore® created Gennex, they were the first company in the U.S. to introduce a zero-VOC (Volatile Organic Compounds) waterborne tinting system. The innovation of Gennex enables our zero-VOC paints to remain zero-VOC even after being tinted with Gennex colorants, an impossibility with generic, all-purpose colorant.

Gennex is a testament to Benjamin Moore’s dedication to meet or exceed the most stringent environmental standards. With over 3,500 colours, you can pick the exact colour you need, and know you’ve been environmentally responsible with each and every one of them.