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FRESH START® Primers
A complete line of premium primers ensures the best possible results by providing the proper foundation for every finish coat. Choose from specialty products that solve problems with stains, moisture damage, tannin bleeding, and other common issues.
Key Advantages:
Fresh Start® premium primers deliver the exceptional adhesion and holdout required for smooth and durable topcoats. Benjamin Moore offers specialty products formulated to address any painting condition or problem - stains, moisture damage, and other common issues.
Available as:
- Multi-Purpose Latex Primer
- Multi-Purpose Oil-Based Primer
- High-Hiding All Purpose Primer
- Exterior Wood Alkyd Primer
- MoorWhite® Exterior Wood Primer
- Drywall Primer
Please see below for individual product descriptions, benefits, and notes.
FRESH START® Multi-Purpose Latex Primer (F023)
Product Description
Premium Quality, 100% acrylic, universal exterior & interior primer for all project needs. This product combines all the qualities desired in a primer: excellent adhesion and sealing, mildew resistance, quick-dry, and spatter proof.
Features/Benefits
- 100% Acrylic Latex Formula - Durable & fade resistant
- Excellent adhesion - Can be used over hard-to-coat surfaces
- Low VOC
- Fast Dry - Quick return to service, saves money and reduces downtime
Notes
In cases of severe bleeding, a solvent based primer is recommended to prevent stains from reappearing.
FRESH START® Multi-Purpose Oil-Based Primer (F024)
Product Description
A premium quality alkyd primer that is a universal favourite when a premium quality undercoater, sealer, and stain blocking primer is needed. It can be used over oil or latex paint and performs equally well under all Benjamin Moore® architectural finish coats.
Features/Benefits
- Excellent Hide - Hides surface imperfections
- Stain Blocking - Helps finish coat look smooth, with no bleed through
- Excellent Adhesion - Can be used over hard-to-coat surfaces
Fresh Start® High-Hiding All Purpose Primer (K046)
Product Description
A superior quality interior/exterior 100% acrylic primer that delivers maximum hide and ensures uniform finish. It is the product of choice when a significant colour change is required. It provides excellent adhesion and is more forgiving over difficult substrates.
Features/Benefits
- 100% Acrylic Latex Formula - Durable and fade resistant
- Stain Blocking - Helps finish coat look smooth, with no bleed-through
- Excellent Adhesion - Can be used over hard-to-coat surfaces
- Mildew Resistant - Inhibits the growth of mould & mildew
- Fast Dry - Quick return to service saves money and reduces downtime
- Low VOC
Notes
In case of severe bleeding, a solvent-based primer is recommended to prevent stains from reappearing.
FRESH START® Exterior Wood Alkyd Primer (K094)
Product Description
A premium quality exterior alkyd pigmented for exterior priming of new or previously coated wood, under light colour stains, and where cedar and redwood bleeding may be a problem.
Features/Benefits
- Excellent Adhesion - May be used over hard-to-coat surfaces
- Stain Blocking - Helps finish coat look smooth with no bleed-through
- Fast Drying - Same day recoat
- Ideal for tannin-rich woods such as cedar and redwood
FRESH START® MoorWhite® Exterior Wood Primer (K100)
Product Description
Premium quality, alkyd-based, exterior wood primer that penetrates deeply into a variety of wood surfaces and dries slowly enabling maximum adhesion even on weathered surfaces.
Features/Benefits
- Slow Drying - Maximum penetration
- Mildew Resistant - Inhibits growth of mould and mildew
- Excellent leveling and hiding properties
FRESH START® Drywall Primer (K562)
Product Description
A quality acrylic latex primer that flows out to a smoother consistent finish and provides excellent adhesion for sealing new or previously painted drywall.
Features/Benefits
- High Hiding - Covers surface imperfections
- Fast Dry - Quick return to service saves money and reduces downtime
| Code | Product | Colours | Bases | Vol Sol. | Recoat | Cov. sq. m. (Cov. sq.ft.) | DFT mills | VOC g./l. | Specifications |
|---|---|---|---|---|---|---|---|---|---|
| F023 | Multi-Purpose Latex Primer | White | White, Deep | 32.0% | 3 Hours | 37.2-41.8 (400-450) | 1.2 | 44 | Qualifies for LEED® v4 Credit; MPI 6, 17, 17 X-Green, 39, 137, 137 X-Green, Qualifies for CHPS low emitting credit |
| F024 | Multi-Purpose Oil-Based Primer | White | White, Deep | 55.5% | 1-2 Hours | 23.2-37.2 (250-400) | 1.8 | 344 | MPI 5, 45, 136 |
| K046 | High-Hiding All Purpose Primer | White | White, Deep | 43.0% | 2 Hours | 37.2-41.8 (400-450) | 1.4 | 44 | Qualifies for LEED® v4 Credit; MPI 6, 17, 17 X-Green, 39, 50, 50 X-Green, 137, 137 X-Green Qualifies for CHPS low emitting credit |
| K094 | Exterior Wood Alkyd Primer | White | White | 56.0% | 8 Hours | 41.8-51.1 (450-550) | 1.7 | 345` | MPI 5 |
| K100 | MoorWhite® Exterior Wood Primer | White | White | 66.0% | Overnight | 23.2-37.2 (250-400) | 2.1 | 266 | |
| K562 | Drywall Primer | White | White | 48.0% | 3 Hours | 37.2-46.5 (400-500) | 1.7 | 70 |
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